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Since leaving education at 16, Joe Granger and Callum Vineer have transformed a bedroom dream into reality. Unknown London is currently shaping London’s street fashion culture the right way.   The young and ambitious founders were amongst the many start-up fashion brands that flooded onto streets and

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London Streetwear Label Unknown Deliver "The Worldwide Leaders" Spring/Summer '18 Collection The brand that's catching the attention of London's new gen creatives in its thousands, Unknown London release their Spring/Summer '18 collection titled "The Worldwide Leaders" after previewing teasers of the anticipated look-book on their social media accounts. The

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The A-Cold-Wall* Sister Label Polythene* Optics Has A Different Direction With A Fall/Winter '18 Debut Samuel Ross has become a familiar name that has been brushed along almost every creative canvas with his remarkable achievements in fashion and admirable intellect. A-Cold-Wall* has received an overwhelming reaction

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NEEDLES X AWGE 2018 RELEASE DEBUT LOOKBOOK The infamous tracksuit brand that has swarmed Instagram fashion accounts have collaborated with prestigious creative mob AWGE on a special release of tracksuits modelled by A$AP Rocky himself. The Japanese brand named 'Needles' that seemed to have come out of nowhere to

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Spring Warmers, Summer Coolers We list 6 of the most anticipated drops this week from your most favorited designers and streetwear brands. It's a busy time of year on the fashion calendar as retailers receive Spring/Summer goodness from the some of the best names in the

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THE LONG AWAITED LFWM AW18 COLLECTIONS BEGIN TODAY, HERE IS A RE-CAP OF TRENDS AND THE STANDARDS SET LAST SEASON. London fashion Week Men’s AW18 collections begin at sunrise this morning and the anticipation is getting all a little overwhelming. With the designer labels showcasing increasingly

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