The Nike Air Force 1 is a constant. Since its launch in '82, the shoe has gone from strict basketball equipment to a global street style staple. The how and why is held by the people who, generation after generation, adopted it, each with their
THIS DECEMBER 7 - 9, THE ANNUAL DUBAI - BASED STREET CULTURE FAIR RETURNS FOR ITS 6TH EDITION AT DUBAI DESIGN DISTRICT
Tuesday 24 October, 2017, Sole DXB in partnership with d3, announces its full program for 2017, with the support of Cadillac, Coca Cola and in association with Dubai
Originally announced in June 2015, Nike’s Partnership with the NBA begins with the 2017-18 season. To coincide with the Nike and the NBA partnership we’re pleased to announce the introduction of the future of fan apparel with the first NBA connected jersey and Statement Edition
In the history of the Air Jordan lineage there’s always been a balance between innovation and style. The all new Air Jordan XXXII is a shoe inspired by the essence of the Air Jordan II, but filled with its fair share of more-than-meets-the-eye tech.
Nike brings its ultimate sneakers source to Europe with the launch of the SNEAKRS App. Extending the Nike SNEAKRS desktop experience for a more fluid mobile experience, the app curates the best of Nike’s sneaker selection and serves as the best way to keep up
David wears Cap + Jacket by Maharishi TShirt by Wood Wood
Trousers by Carhartt
Boots by Stone Island Shadow Project
Shawn wears Jumper by Liam Hodges Trousers by Maharishi
Trainers by Nike
Phoenix wears cap and Necklace by Liam Hodges
Tshirt, Fleece and Jeans by Carhartt
Shirt by Life’s A Beach
If you don't know about The Basement by now, get to know. The collective of London's young creatives have made waves whilst documenting the various subcultures the city has to offer.
To celebrate young Londoners and their stories, Nike Sportswear has collaborated with The Basement to
Nike are releasing a range of new colour ways of the Air Max 97, 20 years after its debut.
The unique, futuristic design has regularly been attributed to the look of Japanese bullet trains and subtle waves of water. However the true inspiration for the shoe’s
Middlesex Saxons shot by Luke Farley
Nike is a brand that I have grown up with. Playing numerous sports as a child through to present day the attraction I have to the brand is appropriately strong. Always working to stay innovative I believe that Nike continue