[STYLE] Italian Sports Fashion Brand ELLESSE Deliver AW19 Campaign ‘For The Win’ Featuring Princess Nokia, SAINt Jhn & More
Reinforcing the brand’s winning mindset, which is more than just an outcome, it’s a style, confidence and attitude.
Italian sports fashion brand Ellesse deliver their latest campaign titled ‘For The Win’ and seeks to bring the emotion and attitude back to this iconic brand through their contemporary fashion and product point of view. Combining the new campaign platform ‘For The Win’ with the AW19 product offering, the latest collection is divided into two central themes; ‘Urban Tailored’ and ‘Urban Ski’. As a tailor and passionate skier, Founder of Ellesse – Leonardo Servadio’s influence is clear throughout the ‘Urban Tailored’ theme taking classic tailoring concepts and applying them to modern streetwear. ‘Urban Ski’ pays homage to ski apparel’s influence on 80s and 90s streetwear, featuring form-fitting, overstated colourways alongside classic adaptations of the Ellesse logo. Staying true to the founder’s vision that looking and feeling your best allows you to win regardless of the outcome. The brand’s effortless approach to style is showcased in all pieces from AW19 offering and still, remain functional and highly wearable.
‘For The Win’ presents a rich array of diverse global talent for their current cultural position and embodiment of the Ellesse winning mindset. Sported by American Boss rapper Princess Nokia as her striking take on style and her infectious approach to life is a true embodiment of the ‘For The Win’ mantra. Alongside Nokia sees US musician, rapper and songwriter Saint Jhn seamlessly connect with Ellesse with his unique voice and striking, rockstar style. Austrian model, Stella Lucia who brings to the campaign her style and captivating presence which paved the way for her as the perfect addition to the Ellesse ‘For The Win’ platform. Lastly, we see Game of Thrones actor and musician, Raleigh Ritchie aka Jacob Anderson & British model, Kit Butler completes the incredible cast for the more than attractive Campaign. Creative credibility is due to director and photographer, Margaret Zhang who has always embraced all values relating to this winning mindset, bringing an invigorating attitude, style and drive to all that she excels in.
‘For The Win’ embodies a way of thinking that has remained synonymous with the brand throughout its history, and harks back to an emotional mindset that is lived and breathed not just in sport, but in everyday life. Built on style and attitude, ‘For The Win’ is energetic and expressive, exuding confidence from the slopes to the street.
‘For The Win’ launches globally from 20th August. Keep up to date with Ellesse & latest style news & trends on our social media channels! @ellesse @vipermagazine @viperstyle