[STYLE] Hummel Hive Present AW19 Collection: Scandinavian Heritage - Viper
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[STYLE] Hummel Hive Present AW19 Collection: Scandinavian Heritage

Hummel Hive returns with the power of design language for its AW19 collection. Hummel Hive’s reflection of the Nordic landscape is seen encapsulated in two neat drops, the full collection references brand’s strong roots in football with an array of 90’s ‘Scandi-cool’ silhouettes married with sophisticated colourways and textures.

Previously joining forces with NYC & Copenhagen based menswear designer WILLY CHAVARRIA, Fusing contemporary aesthetics, conventional styling with true hummel sports DNA, Hummel HIVE takes contemporary renditions on the familiar. This collection titled ‘Scandinavian Heritage’ offers a modern-day interpretation of the brands diverse and attractive archive.

Consisting of colour-blocked looks and contrast-coloured two-pieces, offering an authentic sports statement and timeless fashion, notable pieces include a pastel yellow hooded mac with a kangaroo pouch, silver on white half-zip track jacket, sporty tracksuits & a cushioned puffa jacket ahead of the autumn fall. HIVE is surely igniting fashion and sneaker subcultures through their power of design language.

Available from Hummel HIVE & Worldwide from selected retailers, the AW19 Scandinavian Heritage launches this month on the 8th of August 2019.




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