[STYLE] '47 Celebrates Home Grown Talent For Launch Of SS19 - Viper
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[STYLE] ’47 Celebrates Home Grown Talent For Launch Of SS19

Premium sports lifestyle brand ’47 unveils their latest headwear and apparel collection for SS19, featuring rising stars from the UK.

A diverse range of talent has been handpicked from the world of photography, skate and music to showcase the latest range from  ’47, featuring; music and fashion photographer Ashley Verse, street skater Rianne Evans, UK grime and hip hop artist Roxxxvn, and singer/songwriter Mullally. Alongside the strong line up of talent, ’47 has also brought on board London based photographer Kiran Gidda, who has photographed the likes of Pharrell, Princess Nokia and Ms Banks.

Ashley Verse & Rianne Evans

The collection itself delivers a fusion of premium sportswear and vintage sports-inspired pieces, across a variety of teams within the MLB and NHL leagues, such as Anaheim Ducks, LA Dodgers and New York Yankees.

The collection itself delivers a fusion of premium sportswear and vintage sports-inspired pieces, across a variety of teams within the MLB and NHL leagues, such as Anaheim Ducks, LA Dodgers and New York Yankees. Classic headwear styles featured include; the curved peak ’47 CLEAN UP and the ’47 MVP available in various fabrics and washes, such as; washed denim, corduroy, and camouflage with team logos applied in the form of applique and embroidery.

47’s mantra of ‘Let Your You Out’ can be seen throughout the SS19 lookbook, it is a phrase of living that the brand has established over its 70-year history to encourage people to express themselves, and celebrate their own individual style and personality. This messaging is a core inspiration for the lookbook, as individuals were given a platform to showcase their talent. Each person has styled up their own looks throughout, mixing the new collection with staple items from their own wardrobe, further reinforcing the ‘Let Your You Out’ message. London plays the backdrop for the shoot, featuring key locations in Peckham, Shoreditch and Mile End, as chosen by the talent based on their own experiences and memories within the capital.

Roxxxvn & Mullally

The SS19 collection is available now at key ’47 retailers Zalando, Amazon, Fanatics and Hatstore.

 

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