[STYLE] ELLESSE PREVIEW THEIR SS19 ‘MY STYLE, MY RULES’ CAMPAIGN WITH ALL-STAR LINE-UP
Italian sports fashion brand, Ellesse recruits a diverse, all-star line-up of rising YouTube, streetwear, and AI models for their SS19 ‘My Style, My Rules’ campaign. AI supermodel, Shudu will feature alongside her real-life muse, Misty who is also a multi-talented actress, musician, and model. The campaign will also spotlight thrill-seeking stunt expert Harry Gallagher and streetwear and style figurehead Magnus Ronning. Celebrating diverse style and individuality, the SS19 the campaign comes as a move on from the ‘My style, My Rules’ AW18 campaign which was kicked off by stars including actress Jessica Barden, and music artists Kojo Funds and Ms Banks. AI supermodel Shudu was created by visual artist Cameron-James Wilson as a digital art form which fuses together the progression and ideas of digital technology with the real-life trends and demands of the current-day fashion world. Shudu’s role in the campaign not only demonstrates Ellesse owning the space as the first sportswear fashion brand to feature an AI influencer within a campaign but also shows Shudu for the first time in sportswear. Shudu champions the Ellesse ethos of celebrating personal style and explores boundary-pushing concepts, initially launched in the AW18 campaign.
East London stunt expert and free runner Harry Gallagher, known to his YouTube and Instagram followers as Night Scape, brings his own individual style and skill to the campaign with his cheeky and charming personality and drive to discover. Some of Harry’s most infamous climbs include scaling Wembley Stadium’s iconic arch and Canary Wharf’s highest skyscraper, One Canada Square. Free running since the age of 11, to Harry, ‘breaking the rules of sameness’ is challenging the everyday environments he finds himself in. Starring in the Ellesse SS19 campaign was an opportunity for Harry to not only celebrate sports fashion in the free-running and stunt world but also celebrate his own personal style and ability alongside the talents of the eclectic campaign line up. London-based streetwear and style figurehead Magnus Ronning completes the SS19 line-up. Magnus’
involvement in online fashion forums and social platforms has developed his creative curation, to exploring trends past, present and future in the form of new and engaging content, and appealing to an audience of style savvy Gen-Z and millennial subscribers. Having already modeled for shows in LFWM, and running his own YouTube channel full time, Magnus is constantly immersed in the buzzing world of streetwear and fashion.
The campaign celebrates the launch of the SS19 collection, which explores 90s acid rave culture design
details, and experiments with repeat logos, pastels, and splashes of neon. Ellesse’s iconic Jet Stripe, an
original skiwear design detail, is referenced across both men’s and women’s collections; breaking up
block coloured tracksuits and t-shirts. Cuffed waistbands and bat-wing cuts echo throughout the
collections and further establish the brands reference to 80s archive sports design. Fabrics including
premium cotton, crushed velvet, and velour are introduced to the men’s and women’s collections and are
juxtaposed with traditional sportswear designs including bra tops, cycling shorts and shellsuits.
The Ellesse ‘My Style is Who I Am’ campaign and SS19 clothing and footwear collection launches on
Monday 11th February 2019 at ellesse.co.uk.