[MEET THE PRODUCERS] SNIPS - Viper
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[MEET THE PRODUCERS] SNIPS

On this week’s ‘Meet The Producers’ we spoke to London DJ and Producer Snips. Snips is about to release a new EP titled ‘London Livin’ and has a few more things in store for us this year. Check out our chat with him below!
 
Briefly introduce yourself.

I go by the name of Snips. Have been Djing, Producing, Promoting Parties and generally just being an opinionated Hip Hop purist for around 20 years. Co-founder of Livin Proof and now founder of newly established Barbershop Records.
 
What is your favourite song you’ve worked on and why?

I have a different connection to each song for different reasons. I think The Product with William Stowe is possibly my best work. I say that because I feel as though it’s the record where I have pushed myself the furthest out of my comfort zone. The whole premise behind that record was to make something that sounded like London without actually sounding like anything that was coming out of London at the time… Modestly speaking, I think we nailed it.
 
Do you think that production software becoming more accessible to just anyone is a good or bad thing for music?

I think it’s both but for different reasons. It removes the prerequisite to have had to come from money to get your foot in the door…… however, it also means you have to jump through a lot less hoops which I think previously was a great way to filter those who weren’t serious about their craft.
 
What are your main influences as a producer?

I have different influences based on the genre I’m inspired by on that particular day. Traditionally I come from a Hip Hop background so your standard stable of Golden era producers have been a massive inspiration to me. DJ Premier, Marley Marl, Pete Rock, Dilla, Large Pro, Rza as well as the post-golden era traditionalists like Alchemist, Just Blaze, Nottz and Early Kanye (Emphasis on Early!) As my production has moved to draw from so many other sounds now though I take inspirations from multiple cross-genre producers such as Theo Parrish, Andres, Sly & Robbie, Moodymann, Rich Harrison, Roy Ayers, Salaam Remi, Dave Kelly, Louie Vega, Lee Scratch Perry just to name a few off top
 
What, for you, is the perfect beat?

The perfect beat for me is a 2 bar loop that is so dope you don’t need to add anything to it…. Not saying you shouldn’t then add anything, but the perfect beat would mean you didn’t have to.
 
If you weren’t producing what would you be doing?

I really don’t know. My only other passion outside of music is fashion. I could have seen myself starting a small streetwear label that takes the piss out of how ridiculous modern day streetwear culture has become. To be fair I still may do it.
 
What have you got in store for the rest of 2018?

As well as the London Livin EP I also have an edit project coming out which is a vinyl only release. It’s just me having fun with some RnB and Nu Soul vocals and creating some club friendly remixes. I have also just wrapped another project which may or may not see the light of day. I told Henry Wu I was gonna flip every song of his new album “The Return” and make 10 beats out of them solely using samples from the album. As a play on his last name, I have coupled every beat with a Wu-Tang acapella. Still, have to send it to him but he if he approves it will just be a little download-only release for the heads.

 

Check out Snips’ latest single below featuring Emmavie ‘Broke My Heart’
 

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