[MAGAZINE] MOBSQUAD NARD
With reality raps reflecting the harsh environment growing up in the Duval County, Mobsquad Nard has been compared to Boosie Badazz. In 2017, Nard offered a taste of reality with a 12-track project titled ‘Nardo Davinci’, featuring the likes of Boosie and fellow Mob Squad members, Mobsquad Lil Tee and Mobsquad Snap Sosa.
Alongside pursuing a rap career, the Jacksonville rapper runs his own Bail Bonds Company. With collaborative projects and new music on the way, Nard is determined to build his brand so that one day he’ll be worth his weight in gold.
Describe your sound.
I feel like my sound is Duval, it’s the south period. I’ve got a real southern sound – my accent, how I act, it’s all southern. Everything about me is the South. If it’s somebody from the south they can relate it’s just that southern sound that the people love.
When it’s all said and done what do you want to be able to say you accomplished as a hip hop artist?
I just wanna be able to let the folks know I held it down, you know what I’m saying. When I came in, I kept it all the way solid. Music that I’m doing right now, people are comparing it to a lot of the people that been doing this. So you know I should be proud, proud to get my music compared to. At the end of the day I just want people to recognise the truth because I sit down, I put a lot into my music. I see a lot of people who just go in and pop a tab or pop a Xan and go in there and go. I don’t necessarily make music like that I go in there and I put a lot behind me because I want it to last for so long. I don’t want it to be just like a summer song or like a five minute song like a lot of these people music be. I want my music to last a long time for real, that’s why I put my effort and all of that behind it. At the end of the day I want people to recognise that.
This is an extract from Viper’s SS18 issue. Buy physical and digital copies via Viper World.