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[FASHION] Virgil Abloh Announced New Artistic Director at Louis Vuitton

  • Months Of Rumours Come To A Triumphant Stop For Abloh.

    It was announced directly from the Louis Vuitton Parisian fashion house this morning that the rare individual to stand in the shoes of the recently departed Mr Kim Jones was, in fact, Chicago born engineer. architect and founder of the haute street-wear label Off-White, Virgil Abloh. As a surreal wave pulled ashore to Abloh earlier today, it is certain to say that the collaborative empowerment from the luxury designer label and the dubbed genius mind of Virgil will create a milestone in fashion history and sculpt a new vision for the younger generation in whom Mr Abloh caters for primarily with his remarkable Off-White brand.

    Virgil Abloh had spoken on receiving a place as artistic menswear director to the business of fashion and stated “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams.” Culture figure Abloh’s vision is to re image the blurred lines of the married high-end luxury menswear and street-wear. Is this realistic or dreamy? (Something Kim Jones often pondered whilst at Louis Vuitton) It’s beyond appropriate we think. CEO of Louis Vuitton, Micheal Burke and Virgil originally met 12 years ago whilst V Abloh was spending 6 months interning with an also gigantic LVMH Italian fashion house Fendi. With Virgil co-working with Kanye West at Fendi, Burke was back then the Chief Executive of Fendi and began to share the prolific and immensely progressive career that developed latter from Virgil’s Italian beginnings.

    The LVMH Young designers prize and urban luxe winner will now be moving himself and business onto French soil making the narrow streets of Paris his new home. From hosting his runways shows, exclusive D.J sets, showrooms in the French capital, Virgil will take to his new home like a croissant does with coffee. As a familiar name and face in Paris, Mr Abloh has successfully collaborated with Colette’s highly acclaimed owner and creative director Sarah Andelman, before the concept store closed its doors for the last time in December 2017. The two influential joined forces on an Off-White x Colette “Sculpture” capsule last October in which was dropped for the International Fair Of Contemporary Art, hosted in the Grand Palais, Paris from the 19th-22nd Oct ’17.

    Virgil Abloh at his partnered Nike Lab workshop, London 2017. The workshop was to collaborate “The Ten” iconic shoes of all time and the release of Virgil’s footwear collaboration with Nike.

    The longevity of Virgil’s career is exciting, He has nurtured a close relationship with Kim Jones and has worked with frequent Louis Vuitton collaborators like Takashi Murakami and Fujiwara Hiroshi. To continue the legacy of Kim Jones at Louis Vuitton Virgil can almost taste the pressure. Kim Jones has been layering the bricks that built a reinvented and new outlook on the future of luxury fashion and as a result of Virgil Abloh’s contributions to streetwear, art and the modern day youth culture.

    “The first thing I am going to do is define new codes. My muse has always been what people actually wear, and I am really excited to make a luxury version of that.” described Abloh

    Making a luxury designer brand almost cryptic amongst streetwear and street fashion has been attempted by remaining heavyweights such as Balenciaga, Versace, Gucci and only a few have conquered a prize to show for it.

    It Was Written, Standing Tall. V shows off Louis Vuitton side by side with Off-White co-branding.

    The forthcoming years at Louis Vuitton we forecast to be incredibly captivating and exciting under the Artistic Direction of the who we think is the most deserving designer to step up to the role with little sign of weakness and pure anticipation. Kim Jones had no doubt expected to put in a good word to boss Burke for the Ghanian-American designer who is now also one of the very few black designers to dominate the industry’s most established houses. Congratulations Virgil.



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