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[MAGAZINE] THE GOODS

  • Stone Island

    Stone Island unveil it’s “ Grid Camo “ capsule 

    Experts in Italian outerwear, Stone Island, showcase the intricately designed Grid Camo capsule. Experimenting with grid patterns in all sizes, re-worked into a both dark and light camouflage print, Stone Island have elevated beyond the ultra-technical shadow project. Amongst the madness of the collection, you’ll find ergonomic bottoms, hooded cotton sweatshirts, pristinely finished active wear and nylon tech canvas combat footwear. With its attire usually seen in the football stadium terraces, S.I’s garments are as practical as they’re fashionable. The trusty badge is a stamp of Winter approval. 

    The “Grid Camo” collection is available to shop via Stone Island’s online store. www.stoneisland.co.uk 

    Blondey’s Thames London

    Blondey’s Thames London label takes you patriotically into winter with his Autumn/Winter collection. 

    London golden boy, Blondey McCoy, and his exclusive clothing label ‘Thames London’ drop their AW17 collection to dig up the British patriot in all of us. The PWBC resident proudly delivers graphic printed tee’s of her Majesty, with the logo reappearing throughout the collection. Screaming “London Belongs To Me” and attracting attention for all wearers, Blondey’s casual Winter wear appeared in a clean palette of colours from top to bottom. Established under the shadow of Palace boss Lev Tanju, with Thames London McCoy has maintained the durability of the clothes he sports to those he designs. Thick and heavy cotton graphic long sleeves, T-shirts, cosy hoodies and shirts are essential for keeping warm with layers. Blondey has also been busy creating and expanding his Thames empire, fresh from a collaborative collection with sophisticated sportswear giants Fred Perry, the Autumn/Winter collection is available on thames-london.com and in selected stores.  – www.thames-london.com – 

    Alexander Wang x Vintage mastermind Procell 

    Wang collaborate for another undoubtable winter line. 

    This season Alexander Wang joins New York’s Brian Procell on a nostalgic collection, featuring prints of infamous rappers from the Procell’s archives. The word “Vintage” has been used more than ever in 2017, often accompanied by inauthentic merchandise with lack of authenticity; but these are the real deal. Culture sculptor Procell teamed up with Wang to reinvent the designer’s memories of 1990’s childhood. The outcome of the two geniuses is far from  tired and boring band merchandise. The graphic prints of Notorious B.I.G, Aaliyah, Janet Jackson, House of Pain, Snoop Dogg, Dr Dre, Junior Mafia and more caused mayhem at the New York flagship pop-up in September. Who will you wear on your #WANGXPROCELL?          

    Cosy Arrival’s From Lazy Oaf  

    London based label ‘Lazy Oaf’ gives you a warm welcome to Winter with not a fingerless glove in sight. Repping the concrete of London’s fashion hot spot Soho, Lazy Oaf shows off its new designs, plus offers inspiration on the styling front for Winter. Beginning life as a sequence of printed men’s T-shirts, Lazy Oaf diverted from its usual fun and friendly image for the latest collection. Non-playful is the direction for AW17 with oversized sweaters, cardigans and caps with slogans with an undisputed attitude. The capsule also includes heavy knitwear, fluffy jumpers and baggy checked trousers to assist, plus long sleeves to be styled with layered T-shirts and knitwear. If you can brave the cold to flaunt the brand’s, “Not your friend,” slogan T-Shirt and “Do not play nicely” long sleeve be sure enough to brave the looks given back from it.  

    You can find all of the collection and more it’s Soho store or online at www.lazyoaf.com.  

    Stussy AW17

    Stussy’s Autumn/Winter ‘17 lookbook showcases seasonal knitwear, cosy plaid patchwork shirts alongside casual jackets that have the potential to be styled with a clean, premium-cut, camouflage trench coat. And who doesn’t like camo?! Exactly. The cultured and open minded brand was born in Venice beach, California before taking its cloth to the streets of New York with Supreme’s James Jebbia, The brand never fails to live up to its name all year round. Especially in Winter. Shop the collection at www.stussy.com 

    Kenzo Womens Autumn/Winter ‘17 

    “Pretty In Pink” 

    The Kenzo Autumn/Winter ’17 catwalk show in Paris this January lived up to expectations with an array of beyond cosy, wool-lined, leather jackets, orange throw-overs and lots of plaid. Once again Kenzo Takada revives the public’s minds with the same excitement as when he began to introduce Paris to Japanese style in the 1970’s. The Fuchsia pink “sport couture” nylon jacket is most certainly a piece to be reckoned with; not only could it cause a storm – it will also keep you dry as a bone. Available at www.kenzo.com. 

    Uniqlo U by Christophe Lemaire  

    Autumn/Winter ‘17 

    With Winter freezing over the last of the year, Uniqlo U present the mastermind, Christophe Lemaire. The former artistic director at Hermes unveiled an essential line of garments for Uniqlo U Autumn/Winter ’17. Reinventing Winter basics, with an emphasis on seasonal practicality, the collection feature’s soft hoodies, lightweight jackets, fleece cardigans and turtle-neck sweaters. Uniqlo U’s lookbook displays the line in full effect, demonstrating purpose with a graceful colour palette. The Autumn/Winter collection is a unisex line for all to wear comfortably, with equal sophistication.  

    Uniqlo U Autumn/Winter is available via the Uniqlo U web store and selected Uniqlo stores worldwide.  

    Puma x Sophie Webster Collection 

    Having setting the bar high on the womenswear stage throughout the year, Puma collaborate for a second time with British footwear and accessory designer, Sophia Webster. Embedded throughout the collection is a fluent use of timeless pastel shades, plus the expected sportswear items like pearly loose crop tops and shorts to match. In addition you can find snug tracksuits, brightly detailed sneakers and glittery sliders. 

     With Puma already a household name, it’s a great partnership for the rising designer Sophia Webster.  Already an essential piece in every girl’s wardrobe, the playful varsity jacket shines brighter than the rest of the Autumn/Winter collection. Fall in love with the jacket and the entire collection, then shop online at sophiewebster.com 

    Fila Heritage Women’s Fall/Winter ‘17

    Academic chic is the look and it’s achievable thanks to the latest line from Fila Heritage’s collection for AutumnWinter ’17. The entire range is packed with athletic cosy wear and dare I say it… a mighty fine velour tracksuit. With pastel colours primarily used in Spring Summer lines, they make way for rich berry colours in heavenly two-pieces. The athletic brand has left its footprint for sports clientele and now the heritage line can be seen in a comfortable new light. Throughout this year and no doubt next year too, the demand and popularity of sportswear and athletic apparel has risen by 3.8%, to $1.6 trillion. “Ath-leisure” is said to be carrying the global apparel and clothing industry. View the full collection at www.fila.com

    This is an extract from Viper’s AW17 NOMAD issue. Buy physical and digital copies via Viper World.

    Words by Jim Loach

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