Adidas Originals & Pharrell Williams unite for new ‘Hu Holi’ Capsule
Everyone’s favourite, Pharell Williams regroups with Adidas to paint the world in colour.
Inspired by the Indian Spring Hindu festival of colour named Holi, Pharrell Williams and Adidas have created a magical capsule that emphasises the festival’s tradition and it’s prominent message of love, unity, happiness and colour. The festival demonstrates the spreading of harmonious colour by greeting people with a vigorous splash of a technicoloured powdered dye and to celebrate the Holi festival, Adidas and Pharrell release the new capsule that includes a range of individually unique apparel, three recognisable footwear styles and a rather special Holi Towell.
Pushing forward staple Adidas Originals pieces that include Track jackets, T-shirts, Tracksuit pants and shorts, all of which get given a powdered dye makeover that will without a doubt have Adidas fans going crazy. Over on the other side of the rainbow lives three iconic Adidas sneakers consisting of Stan Smith, NMD BC and Tennis HU PK silhouettes that are all one of a kind when manufactured with neither shoe the same throughout the entire collection. Williams and Adidas don’t only deliver an insight of cultural unity all the way from Indian soil but also released a visual campaign that provokes emotion and can be referred to as restoring faith in humanity through the power of colour.
Click here to view all looks from the Adidas x Pharrell Williams ‘Hu Holi’ collection and the collaborative capsule will be made available firstly in India on March 2nd and later available worldwide from March 16th from Adidas Stores and selected stockists.