[NEWS] BEATS BY DRE'S #ABOVETHENOISE CAMPAIGN - Viper
25470
post-template-default,single,single-post,postid-25470,single-format-standard,qode-news-1.0.5,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1400,footer_responsive_adv,qode-content-sidebar-responsive,qode-theme-ver-16.8,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-5.5.2,vc_responsive

[NEWS] BEATS BY DRE’S #ABOVETHENOISE CAMPAIGN

As a brand born from music, Beats looks back on 2017 with a new shortfilm inspired by 14 year-old Australian singer-songwriter Ruel and his song “Don’t Tell Me.” Chosen specifically with the help of Beats 1’s Zane Lowe, the track perfectly captures the emotion and intent behind the brand’s latest global campaign “Above The Noise.”

Ruel says “It’s really great having this opportunity for people to hear the song. And I’m really happy it is in this context in the campaign because I feel a personal connection to it.”

The film features Serena Williams, Neymar Jr, Cara Delevingne, Kris Wu and the next generation of those who find the confidence, courage and happiness within themselves to rise above the world’s negative “noise.”

beatsbydre.com

Post a Comment