THE ANNUAL DUBAI-BASED STREET CULTURE FAIR RETURNS FOR ITS 6TH EDITION at DUBAI DESIGN DISTRICT (d3)
Wednesday 25th October, 2017, Sole DXB in partnership with d3, announced its full program for 2017. The three-day global street culture festival returns this December 7th, 8th and 9th at d3, Dubai. Having celebrated American Hip Hop heritage in 2015, and its British street-evolved counterpart in 2016, Sole DXB returns in 2017 to spotlight the legacy and influence of Japanese contemporary design.
The confirmed music billing for 2017 welcomes hip-hop greats of both present and future. Artists to perform most notably include Kano, G.O.O.D Music President, Pusha T, Goldlink, Serious Klein, and IAMDDB. With intimate after-parties, with the OGs DJ Stretch Armstrong, DJ Shortkut, streetwear icons PATTA Soundsystem, and DJs Tom Crane, Dave Lubin, and Andy Baxter providing the flavours this year.
From conversation to conversion, a host of highly sought after brands will show and retail never-before-seen wares across the weekend, each individually housed in bespoke retail units taking design cues from the finesse of Tokyo architecture. In parallel with some of the world’s biggest lifestyle brands on display including Asics, Nike, PUMA, Reebok. Japanese designers will provide some of the most highly-sought-after and hard-to-find product over the weekend, from brands including Neighborhood, Visvim, Wacko Maria, Undercover, Non- Native, and White Mountaineering. A sign of the growing importance of streetwear in the fashion sector, Sole DXB also enter into the world of luxury for the very first time – partnering with two standout luxury brands to preview their forward collections and create unique retail experiences for guests; the brands, both luxe icons: Dior Homme and Kenzo.
It was in 2010 that Sole DXB was founded, back then in a small Dubai community arts centre. What began as a small gathering of like-minded sneaker and hip-hop lovers coming together to swap kicks and share tracks, has rapidly grown into a 17,000 person, 3-day annual event with the support of the world’s leading cultural figures. A testament to the rise of the event and the region, Sole DXB is now a mainstay in the global events calendar and, when it comes to pushing cultural boundaries, is proving itself again as the one to watch.