[STYLE] NIKE X NBA UNVEIL STATEMENT UNIFORMS + CONNECT JERSEY APP
Originally announced in June 2015, Nike’s Partnership with the NBA begins with the 2017-18 season. To coincide with the Nike and the NBA partnership we’re pleased to announce the introduction of the future of fan apparel with the first NBA connected jersey and Statement Edition Uniforms.
Nike x NBA Statement Edition Uniforms
The NBA and Nike have also released details of the new Statement Edition uniform. The Statement Edition uniform sets the tone for big games or rivalries and is inspired by the team’s desire to make a bold statement every time they step on the court. For each team, the aesthetic expresses the specific spirit of the current roster. The Nike NBA Statement Edition uniforms will be available from the 20th November via nike.com/nba
Nike introduces the Nike NBA Jersey with NikeConnect – unlock to real-time, personalised experiences activated through the combination of the jersey, a smartphone and the NikeConnect app. Launching on the 29th September, this innovative marriage of apparel and digital technology gives NikePlus members and NBA fans access to incredible product, customised content and exclusive experiences through the NikeConnect logo on their jersey’s jock tag.
Learn how to use the jersey’s new NikeConnect technology to tap into personal, next-level access to athletes, exclusive offers and the game you love all on your smartphone – check out the app guide.
Nike NBA Statement Edition Uniform
The Statement Edition uniform sets the tone for big games or rivalries. For each team, the aesthetic expresses the specific spirit of the club’s fans and current roster. Learn more here.
Nike NBA Uniform
A detailed look into exactly how a team of Nike designers, engineers, pro players and sports scientists worked together to develop the league’s most technically advanced jersey and shorts. More http://news.nike.com/news/how-nba-uniform-is-madehere.