[EVENT] BEATS BY DR. DRE LAUNCHES ITS MOST ADVANCED HEADPHONE, BEATS STUDIO3 WIRELESS
CULVER CITY —September 4, 2017— Beats by Dr. Dre (Beats), the leading global premium headphone brand co-founded by Dr. Dre and Jimmy Iovine, today unveils the new Beats Studio3 Wireless. With a host of powerful features and capabilities, Beats Studio3 Wireless brings the best audio experience to the noise-canceling headphone market.
Introduced in 2008 as the brand’s first product, the original Beats Studio disrupted the industry and made premium over-ear headphones a popular tech necessity for people around the world. Now with Beats’ newest offering, you can enjoy everyday activities with the new and proprietary Pure Adaptive Noise Canceling (Pure ANC) technology so you hear more of what you want and less of what’s around you. Beats Studio3 Wireless has the Apple W1 chip, which means you also get proximity pairing, seamless switching between Apple devices, industry-leading Class 1 Bluetooth connectivity, exceptional battery life and Fast Fuel charging.
“Beats Studio3 delivers with a level of sophistication in both technology and audio fidelity beyond anything we’ve ever brought to market,” said Luke Wood, president of Beats by Dr. Dre. “Since our brand’s inception, we’ve strived to fix the degradation of sound heightened by the commodification of consumer electronics. Now with the right vision, team and resources, we see technology enabling the perfect sound experience in Studio3.”
It’s the much-lauded designs of the Studio headphones that makes them the canvas of choice for some of the world’s most celebrated creative designers and artists. To date, these headphones have inspired new and exciting collaborations from Alexander Wang, MCM, Snarkitecture and most recently Balmain.
Beats Studio3 Wireless maintains the sleek design of Beats Studio Wireless, while featuring redesigned acoustic components and an upgraded manufacturing process for premium ergonomic comfort and optimal noise isolation. With a brand new internal DNA, Beats Studio3 Wireless unlocks the full potential of its acoustic design. It all starts with the integrated Apple W1 chip, which enables a multitude of industry-leading features in Beats Studio3 Wireless:
It provides the easiest one-step Bluetooth connection to iPhone via proximity pairing. Additionally, iPhone users can switch between devices logged into the same iCloud account to easily move from an iPhone conversation to watching a movie on your MacBook.
The efficiency of the Apple W1 chip also provides nearly double the battery life of Beats Studio3’s predecessor, totaling 22 hours of wireless playback with Pure ANC on, while delivering exceptional sound quality. By turning Pure ANC off directly from the earcup, you get up to an incredible 40 hours of nonstop playback in low power mode without sacrificing audio quality. Run out of juice? No problem. Fast Fuel gives you up to 3 hours of playback after just 10 minutes of charging via the included Micro-USB cable.
Class 1 Bluetooth provides optimal connectivity so you get fewer drop-outs and extended range from your iOS or Android device. Multi-function on-ear controls and a built-in microphone allow you to make calls, skip songs, control your volume and activate Siri without ever having to take off your headphones or reach for your device.
Beats Studio3 Wireless brings to market the remarkably unique Pure ANC. This groundbreaking new technology uses advanced algorithms to continuously monitor your listening environment, so that it can best block out ambient noise—not only on an airplane, but also in a noisy café or a busy office. Pure ANC also evaluates fit and adjusts for leakage caused by hair, glasses, different ear shapes and movement of your head as you go about the day. Additionally, Pure ANC simultaneously checks what you’re hearing while noise canceling is applied against the original music content to adjust and ensure optimal audio fidelity. What’s remarkable is that Pure ANC’s real-time audio calibration operates up to 50,000 times a second. All of this is happening automatically while still achieving a 22-hour battery life, which is only possible with the power and efficiency of the Apple W1 chip.
Beats Studio3 Wireless takes on a more sophisticated look with a new range of colors: Matte Black, White, Blue and Red as well as special edition colors Porcelain Rose and Shadow Gray.
Available for purchase starting today for £299.95 (UK) at Apple.com.
Visit beatsbydre.com for more information. Additional assets are available upon request.
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.