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[NEWS] ADIDAS ORIGINALS OPENS DOORS TO EQT CREATOR STUDIO IN LONDON

  • This weekend sees adidas Originals open the doors to the EQT Creator Studio, an immersive creative space in the heart of London. The pop-up studio will launch to the public on Saturday, kicking off with a live performance from Jamie xx plus special guest and will remain open for 7 days of curated events designed to celebrate essentialism.

    Staying true to the ethos of the original 90’s EQT product range – stripping back to everything that is essential, nothing that is not – the events program will explore the essentials of design and creativity that apply to the cross sections of style, music, art and sneakers.

    The EQT Creator Studio will play host to a series of additional gigs, talks and workshops with headline performances throughout the week, including appearances from Kojey Radical, who will run a slam poetry session, and GRM Daily, who will take a look inside the production studio for an interactive discussion. Legendary designer Peter Saville will also pass through the Creator Studio to discuss a career of groundbreaking work that spans across five decades, and Director of SHOWstudio and celebrated fashion image maker Nick Knight will shine a light on what it takes to sit among the world’s most influential and visionary photographers.Jamie xx and special guest to open space with live performances this weekend.

    The EQT Creator Studio opens on Saturday 19th August and runs until Friday 25th August, at: Victoria House, Southampton Row, London. WC1B 4DA

    First conceived in 1991 as part of the adidas Equipment brand launch, the EQT has been recently refreshed and cemented its status as one of the most sought-after franchises of 2017. This month sees a new collection of EQT dropping in fresh colourways, alongside an EQT apparel collection.

    Available on adidas.co.uk from Thursday 24th August

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