This summer, the Appelsap crew has aimed to capture its Universal Family, through their ‘One Love’ film series, bringing it to life on four continents.
The short film adds a visual representation of the teams experiences in South Africa, Indonesia, the USA and Amsterdam, through stunning visuals directed by a core team of creatives, including Appelsap’s creative director Rogier Smalhout, Dutch photographer Lotte van Raalte, and director Basha de Bruijn.
The film, created and supported by a collective of worldwide creatives from Cape Town to Berlin and Amsterdam, is a celebration of hip-hop culture worldwide and, more specifically, the feeling described as the ‘Appelsap vibe’.
Appelsap Festival takes place in Amsterdam on August 12th. Cop tickets here. Watch ‘One Love’ above.