Apple Music presents Up Next, our new program aiming to identify, showcase and elevate developing artists to a global audience.
Each month, Apple Music will choose a rising artist that our editorial team truly believes in and utilize all of our resources to give their music visibility to new audiences. Our promotion of the artist will include a short, introductory documentary film, an audio EP from a live session as well as an interview on Beats 1. Additionally, Apple Music has partnered with The Late Late Show With James Corden to give further exposure to our Up Next artist. Not only will Beats 1’s Zane Lowe present the artist on-air, they will also perform one song on the show.
Most excitingly, we can now introduce our first ever Up Next artist, 6lack. An amazing singer, songwriter and rapper from Atlanta, he is currently best known for his single “PRBLMS.” To learn more about 6lack and discover your next favorite artist, head to Apple Music’s Up Next page here: applemusic.com/UpNext
To kick off 6lack – he sat down to talk to Zane Lowe about the program and his newfound fame.