On Friday, leading global retailer of athletically-inspired shoes, apparel, and accessories, Foot Locker, announced Dua Lipa, award-winning British singer-songwriter, as brand ambassador in Europe for the coming year.
The partnership will see Dua feature in multiple Foot Locker marketing campaigns, leading the launch of key sneaker releases throughout the year. Foot Locker will also sponsor Dua’s upcoming European tour – on which she embarks in April 2017 – with stops in major cities including Berlin, Milan, and London.
Regularly featured in both the music and style pages, Dua is known for her bold, unique approach to fashion in addition to an impressive 3.5 million worldwide sales ahead of the release of her debut album this June. With an undeniable love of streetwear and an extensive trainer collection, Dua is the perfect fit as Foot Locker’s new ambassador.
Nick Jones, Vice President and General Manager of Foot Locker Europe, said: “With her enviable music and style credentials, and a true lover of sneakers, we’re delighted to have Dua Lipa on board. 2017 is set to be big year for our women’s collection and as an influential young woman on both the pop and style scene, we’re looking forward to working with her to inspire and excite our female consumers.”
“I’m so excited to be an ambassador for Foot Locker for 2017” said Dua. “It’s an incredible opportunity for me to pair fashion with my music. Sportswear has always been a big part of my style. We’re a great team and I can’t wait to collaborate with the Foot Locker team over the course of the year!”
Bob Workman, SVP Warner Music Partnerships, said “We are really excited to see what this partnership will bring. A cool, creatively savvy sports retailer coupled with an extremely talented artist who will bring her own style and personality to the campaign.”