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The original street icon is back, adidas Originals celebrates the return of the much loved Superstar with a modern twist. A long standing icon of 3-stripes style and sensibilities, this year sees a fresh update to create the Superstar BOOST silhouette.

True to the original blueprint of the shell-toe classic, the Superstar has been restored in full, constructed from premium elk leather in monochrome black and white colourways, finished with gold branding details. A full-length BOOST midsole, concealed by the shoe’s untouchable original tooling, adds unparalleled modern comfort to the sidewalk classic.

Since its launch in 1970 the shoe has seen the world change. It’s been worn through decades, inspiring the new generation to do it because it’s original each time. Paying tribute to London’s inimitable styling trends, adidas Originals champions individuality through a series of lifestyle imagery.

Behind the Lens, portrait photographer Hanna Hillier captures the true essence of originality, turning the fashion faux pas of ‘twinning’ on its head. The line-up includes an array of talent in pairs,branching across cultural pillars including fashion, music and design; Jessy Linton + Taiba Akhuetie, Savanna Small + Taylah Elaine, Jay Hines + Haydn Williams, Karl + Archie Soames. Each pair carefully selected for their originality as London’s style opinion leaders, showcasing the possibilities on how to stay original in 2017.

Through a series of stills, adidas Originals celebrates the Superstar in today’s context with the next generation of style leaders. An icon, freeing you from the burden of having to look different. The Superstar is original every time.

Available to buy now at www.adidas.co.uk
Priced from £94.95

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