• A select of The North Face® Japanese Collection is now available in London for the first time, dropping into the brand’s first dedicated EU lifestyle space at 7 Earlham Street, London from today for a limited time only.

    The Seven Dials space will be the only European location stocking the urban collection outside of the Japanese market, with the pieces in the range exclusive to the UK – a Japanese interpretation of iconic The North Face® products, including chord fabric Duffel Bags; GORE-TEX® infused caps and hats; Base Camp Duffel box bags and day packs; block coloured shirts, vests, and jackets with considered logo placement; and urban explorer inspired accessories such as shuttle canisters, document holders, and wallets.

    The urban pieces are designed by the The North Face® Japanese design team behind Purple Label, and have been executed with the Japanese lense and flavour, from the choice of fabrics, to prints, and colours, whilst staying true to the heritage of the brand.

    Edouard Gros Lifestyle Product Merchant at The North Face EMEA explains, “Athlete Tested, Expedition Proven is a mantra that the brand has been built on from its inception, enabling expeditions to the world’s most remote and unexplored peaks. This has been translated into lifestyle silhouettes for the Japanese Collection, with elements that The North Face® is synonymous for – innovative design, premium detailing and tech enhanced fabrics, creating the pinnacle in form and function for today’s urban explorer.”

    For further information, visit www.thenorthface.com or follow @TheNorthFace on Facebook or Instagram, and @TheNorthFaceEU on Twitter for news on the next product releases in store.


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