[STYLE] ADIDAS ORIGINALS NMD XR1 - Viper
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[STYLE] ADIDAS ORIGINALS NMD XR1

adidas Originals releases a new drop in the celebrated NMD series…

adidas Originals marks the next stage in the evolution of the NMD, with the updated NMD XR1. The NMD silhouette continues the deconstruction of footwear traditions, blending classic sneaker components with progressive design perspectives.

Building on the winning design formula of the NMD series, this month sees updates to the NMD franchise through a series of colourways and technology – staying true to the original blueprint with subtle updates. A microrib knit construction is developed with an additional premium heel patch in nubuck leather, the result is an understated release with contemporary touches that embody the NMD philosophy.

Dropping August 26th, the NMD XR1 is the next addition to the much loved NMD family. Imagery captured by @mabdulle and @transientism a true reminder of the origins of the NMD – a nomadic lifestyle without boundaries. Viper’s founder Lily Mercer even made an appearance in the campaign, joined by her dog Goldie! Watch the video campaign here.

Available to buy from £120 at adidas.co.uk & adidas Originals Store, Fouberts Place.

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