Following the launch of Selfridges’ new partnership with Shakespeare reCITED, the first of which produced a collaboration with fashion designer Liam Hodges, the high fashion complex is back with another collection, teaming up with legendary extreme sports brand Life’s A Beach and rapper Rejjie Snow.
Snow will be showing off his multi-faceted talents throughout his evening in The reFASHIONed Theatre later this evening. As well as performing tracks from his debut ‘Rejovich’, the 22 year-old born Alex Anyaegbunam will also be showcasing his art background by spraying graffiti live on the night. As a young man growing up in Dublin, Snow spread his visuals throughout the city; and for Shakespeare reCited he will be combining his eye-catching graffiti skills with his remarkable rhymes.
Founded in the late eighties by Jeff Thodosakis and brothers Brian & Mark Simo, Life’s a Beach became synonymous with the world of extreme sports. Today, thanks to the talent of designer Jake Church the brand is set for a revival, with the help of their impressive archive.
The creation of Life’s a Beach and Rejjie Snow’s six piece reCITED merch collection, comprised of hooded jumpers, t-shirts and jogging bottoms, all emblazoned with the words “nothing is for nothing” printed in the brands signature typography. Prices start at £30 for a long sleeve tee to £50 for a printed hoodie.
Peep the collection above, and cop tickets to Rejjie’s performance tonight here.