In celebration of the spirit of LGBT community around the world, adidas Originals presents the 2016 Pride Pack. Channeling the energy of the global movement, the collection places the iconic trefoil logo against a vibrant rainbow background, whilst an exclusive footwear release subverts the Superstar 80s classic silhouette with a kaleidoscopic splatter effect. True to the roots of a world-changing movement, the Pride Pack takes classic three-stripes style and completely breaks the mold.
As a sign of their ongoing commitment to the LGBT cause, adidas will commit to donate a portion of the proceeds of the sale of the Pride Pack to Stonewall, an LGBT-related charitable organization headquartered in the UK. Specifically money raised will go towards the ‘Rainbow Laces Campaign’ which aims at sparking conversation around the LGBT community’s participation in sports in schools, universities and amateur sport clubs.