A VISUAL GUIDE TO HOW FILA INSPIRED SPORTS AND MUSIC
Prior to becoming a global sports brand, FILA was simply the surname of a family from Biella, Italy. They started working as textile manufacturers in 1911, producing various wools under the name ‘Fratelli FILA’ before branching into underwear in 1926. It wasn’t until 1973 they came to be known as FILA SPORT, leading to over 40 years of sporting and cultural history. Since then FILA has become one of the most iconic brands in the world, being worn and endorsed by countless sporting heroes, musicians and celebrities from Boris Becker to Biggie Smalls.
In the 42 years since this transformation, FILA has gone on to create sporting apparel for almost all sports imaginable. One such offshoot is the WHITE LINE for tennis, which was responsible for the creation of the Björn Borg polo shirt and matching shorts – a look that quickly became a symbol of how to dress for tennis.
This is an extract from the Spring Summer 15 Issue of Viper Magazine. Read more from the magazine here. Buy physical and digital copies here.
Photos courtesy of FILA
Words by Pasquale Daniel
